Strategic Selling Workshop
Behavioral Selling — because knowing your product is only half the battle. The other half is understanding the people.
58%
of buyers say sales reps can't answer their questions effectively
50%+
of sales professionals lack basic sales skills
#1
Ongoing training is the leading driver of high-performing sales orgs
Is Your Sales Team Performing to Its Fullest Capacity?
Most sales professionals know their product and are familiar with the selling process. Where they don't have the advantage is fully understanding the people — what motivates, drives, and influences individual customers to make a purchase.
Sales skills are important, but how a salesperson applies them largely determines their effectiveness. The ability to understand and adapt their behavioral communication style within the 6 steps of the selling process is a key differentiator between an average and a great salesperson.
Studies have validated that "people buy from people they like." Participants learn a proven and easy-to-apply behavioral identification method that helps them instantly connect with customers, form stronger relationships, and close more sales.
The Key Differentiator
This program gives participants an in-depth understanding of their personal selling style and their knowledge of the selling process — both the strengths and limitations. They discover which behaviors help and hinder them, as well as specific approaches that frustrate customers and have them buy elsewhere.
Workshop Objectives
Participants leave with practical, immediately applicable skills for every stage of the sales process.
Assess their strengths and weaknesses in the selling process
Determine their style and where it helps and hinders successful selling
Develop the ability to quickly read the customer's buying style
Understand the "style match" and likelihood of a successful interaction
Adapt approach based on the customer's key needs
Overcome objections from challenging customers
Ready to Elevate Your Sales Team?
Let's talk about bringing the Strategic Selling Workshop to your organization.